Sexual wellbeing isn’t just about avoiding risks - it’s about feeling confident, fulfilled, and in tune with your body and desires. Sexual self-esteem, which refers to affective appraisals of oneself as a sexual being, is integral to overall wellbeing and is closely associated with sexual satisfaction. Mindful attention to sexual interactions plays a key role in enhancing sexual self-esteem and contributes to a more positive sexual experience. Research highlights that while public health has long focused on preventing issues, the real revolution lies in embracing pleasure, self-esteem, and empowerment as key aspects of overall wellbeing (Mitchell et al., 2021). It's about embracing confidence, fulfilment, and a deep connection with your body and desires. But when was the last time you truly prioritised your pleasure? And when did you last let go of expectations and focus entirely on your partner’s? 

Research shows that a satisfying sex life can reduce stress, improve sleep, and even boost immunity yet too many people treat pleasure like an afterthought (Mitchell et al., 2021). Why is something so essential to our wellbeing still wrapped in stigma? A recent survey from Sexual Wellbeing Aotearoa found that 62% of New Zealanders keep sexual health concerns to themselves, with barriers such as privacy concerns (32%), embarrassment (32%), and fear of judgment (28%) contributing to this silence. The study revealed that 31% of Kiwis feel uncomfortable discussing sexual health, with women and rural populations reporting higher levels of discomfort. Additionally, 59% of Kiwis agree that there is a stigma surrounding sexual health discussions, and 65% believe that more open conversations would help break down these barriers. Why do we still treat sexual wellness as a taboo topic when it’s just as vital as mental and physical health? What if we stopped feeling guilty about pleasure and started embracing it as an essential part of self-care?

At Apres Love, we understand that intimacy is personal, evolving, and deserves to be celebrated without shame, hesitation, or fear.
Our elegantly designed products aren’t just about function; they’re about helping you reconnect with yourself, explore your desires, and embrace pleasure as an essential part of self-care.

Wherever you are on your journey, curious, rediscovering, or ready to explore new heights, we're here to support you. Pleasure isn’t a luxury. It’s your right. It’s time to redefine intimacy on your own terms — and we’re honoured to be part of that journey with you.

A fulfilling sex life isn’t a luxury, but it’s a pillar of health, just like mental or physical wellbeing. Whether you’re curious, rediscovering, or seeking new heights of pleasure or just unsure where to start, we’re here to support your journey toward unapologetic intimacy. It's time to redefine pleasure on your own terms and we’re here to help you do it. Feeling satisfied about your body sexually, and feeling in control of your own thoughts and desires, are key steps toward building the sexual self-esteem that leads to deeper satisfaction and connection.